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Hi Rhin,
I don’t know the actual numbers but I feel that in general, it is difficult to get people to buy a new money market fund unless there are some strong points or unique feature.
Most people who want to stay out of equities would have already moved their funds to a money market fund.
How then can you get them to switch from one money market fund to another? Without a compelling reason, most people will just maintain status quo.
Furthermore, there are no sales charge for these kind of products. This means that your usual distribution channels will not really be promoting hard for you.
ReplyHi Lion,
Do you think it could be that initial response was poor, that’s why they canceled it?
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